Hope Fuels the Dream. Money Keeps It Alive.
Starting your own firm? Before you dream big, do the maths.
You are entertaining thoughts of starting your own business, and so at this stage, your thoughts are likely consumed by the complexities of leaving your current […]
Productivity – The Most Important Metric and How to Increase it.
Productivity is an enormously important metric in evaluating just how good your marcomms business is, because it’s a measure of how highly the marketplace regards your firm.
Productivity is simply the marketplace voting with its wallet, which is […]
What is the single hardest decision to take, in running your firm?
I’m often told it is to do with firing staff, or parting ways with a co-founder. Or maybe it’s taking the difficult decision to fire a client, or decline a re-pitch? Or deciding whether or not to […]
Experiential Marketing
The Business of Test Drives
So, you have created a promising pipeline of prospects; people who align with your commercial strategy and have, at least, a passing interest in what you offer. The next challenge is to warm […]
Marketing: A Cost or an Investment?
Why treat one like the other?
Ask most agency owners if marketing is an investment or a cost, and they’ll nod wisely, say “investment”, then promptly treat it like a cost. This is an error. If you want […]
The Shareholder Agreement
An invaluable legal “just in case” document
Setting up a business partnership is rather like entering a marriage—replete with heady highs, inevitable lows, the occasional misunderstanding, and, predictably, a rocky patch. Hence, a Shareholder Agreement is not merely […]